Content Marketing

  • The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]
    on January 16, 2018 at 3:00 pm

    If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, and maybe even buy more? This infographic shares stats and best practices […]

  • How to Use SlideShare for Lead Gen With E-Books
    on January 16, 2018 at 3:00 pm

    Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation? Read the full […]

  • What Consumers Pay Attention to in Local Business Reviews
    on January 16, 2018 at 2:00 pm

    Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal. Read the full article at MarketingProfs […]

  • 13 Smart Brands Using Technology to Power Their Content
    by Jodi Harris on January 16, 2018 at 11:00 am

    Tech-enhanced content is predicted to really take off in 2018. Here's a glimpse of some of the biggest tech contenders – and some creative ideas to inspire you to use them in your own content marketing strategy. Continue reading → The […]

  • 13 Smart Brands Using Technology to Power Their Content
    by Jodi Harris on January 16, 2018 at 11:00 am

    Tech-enhanced content is predicted to really take off in 2018. Here's a glimpse of some of the biggest tech contenders – and some creative ideas to inspire you to use them in your own content marketing strategy. Continue reading → The […]

  • How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)
    on January 15, 2018 at 3:00 pm

    Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and you'll put yourself in a position to succeed. Here's how. Read the full […]

  • Click-to-Call: Why the Phone Call Is Back in Business [Infographic]
    on January 15, 2018 at 3:00 pm

    With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and […]

  • How Data Science Will Change the Marketing World as We Know It
    on January 15, 2018 at 3:00 pm

    The thing about "Big Data"? It's overused and misused, but it isn't meaningless. Big Data can seriously improve your marketing. The biggest problem? A lack of people who know how to use Big Data. And that right there is your big opportunity. Read […]

  • The Brand-Content Preferences of Different Age Groups
    on January 15, 2018 at 2:00 pm

    Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? Read the full article at MarketingProfs […]

  • 27 Reasons Why Your Content Sucks
    by Ann Gynn on January 15, 2018 at 11:00 am

    Why would one intentionally create something utterly useless for their organization or their audience? Yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Read on for a splash of cold water to wake up your content. Continue […]

  • 27 Reasons Why Your Content Sucks
    by Ann Gynn on January 15, 2018 at 11:00 am

    Why would one intentionally create something utterly useless for their organization or their audience? Yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Read on for a splash of cold water to wake up your content. Continue […]

  • #SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week
    on January 13, 2018 at 3:00 pm

    Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more! Read the full […]