I believe Email marketing is more effective than social media marketing. I have listed some statistics, in the table to support my answer.
While one can get confused in quantitative and qualitative analysis for email and social media marketing, I would explain it in 10 simple points.
Email has almost 3 times as many users as Facebook and Twitter combined.
Emails are personal and can be easily customized.
Email is the most preferred mode of communication for business.
It gets more attention than any other posts on social media.
It is more cost effective than social media
Email marketing is measurable
Email marketing increases brand awareness
You own your email list.
Emails are more engaging than social media
Email promotions are preferred over social media messages
Image Source: https://www.dreamgrow.com/11-reasons-why-newsletter-beats-social-media/
So, should I give up on social media?
No, I will never suggest you to ignore social media channels like Facebook, LinkedIn and twitter. In Fact, you will grow your email list with the help of social media channels. You can integrate sign up forms, download LinkedIn contacts etc. Social media channels are best source of email database.
Note: Please feel free to contact me if you find any error or mistake in the above article. My email address is [email protected]