Which one is more effective? Email or Social Media


I believe Email marketing is more effective than social media marketing. I have listed some statistics, in the table to support my answer.

While one can get confused in quantitative and qualitative analysis for email and social media marketing, I would explain it in 10 simple points.

  1. Email has almost 3 times as many users as Facebook and Twitter combined.
  2. Emails are personal and can be easily customized.
  3. Email is the most preferred mode of communication for business.
  4. It gets more attention than any other posts on social media.
  5. It is more cost effective than social media
  6. Email marketing is measurable
  7. Email marketing increases brand awareness
  8. You own your email list.
  9. Emails are more engaging than social media

Email versus Social Media

    Image Source: https://www.dreamgrow.com/11-reasons-why-newsletter-beats-social-media/
  1. Email promotions are preferred over social media messages

Image Source: https://www.dreamgrow.com/11-reasons-why-newsletter-beats-social-media/

So, should I give up on social media?

No, I will never suggest you to ignore social media channels like Facebook, LinkedIn and twitter. In Fact, you will grow your email list with the help of social media channels. You can integrate sign up forms, download LinkedIn contacts etc. Social media channels are best source of email database.


  1. http://optinmonster.com/email-marketing-vs-social-media-performance-2016-2019-statistics/
  2. https://blog.kissmetrics.com/email-crushes-social-media/
  3. https://www.fatrabbitcreative.com/blog/5-key-benefits-of-email-marketing
  4. https://sendgrid.com/blog/email-marketing-versus-social-media-which-is-better/
  5. https://www.dreamgrow.com/11-reasons-why-newsletter-beats-social-media/
  6. https://www.campaignmonitor.com/blog/email-marketing/2014/07/email-marketing-vs-social-media/


Note: Please feel free to contact me if you find any error or mistake in the above article. My email address is [email protected]

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Asif Razzaq is a seasoned digital marketing specialist and digital health expert with robust industry experience and an enviable portfolio in Business Development, Digital Marketing, Market Research and Animation. An astute entrepreneur, Asif has distinguished himself as a startup management professional by successfully growing startups from launch phase into profitable businesses. This has earned him awards including, the SGPGI NCBL Young Biotechnology Entrepreneurs Award. Asif also has verifiable proficiency in Turnaround management and Bottom-line performance; he has helped organizations achieve increased revenues through aggressive marketing and management initiatives. He has also worked extensively with USA’s leading medical device and biotech organizations like Bioviva, MedTech Catalyst, HealthConnexions and Epinex Diagnostics. Asif Razzaq is Google AdWords Mobile and Search Engine certified. He is also Inbound certified from Hubspot. He holds a degree in Biotechnology from India, a Graduate Certificate in Bio Science Management from Keck Graduate Institute, California, a Certificate in Design Thinking for Business Innovation from The University of Virginia Darden School of Business and, a Certificate Training on Financial Modeling from Stanford University. Asif is invested in helping businesses achieve turnaround through aggressive digital marketing growth strategies and digital health initiatives. He hopes to become one of America’s most renowned digital marketing consultants in a few years. He currently lives in California USA but provides specialized consulting services to businesses across the United States on demand.


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