9 Online Marketing Strategies for a Startup

9 Online Marketing Strategies for a Startup

I would suggest the following strategies/approach for a startup online marketing.

  1. Content marketing is the #1 priority for online marketing. In order to write for your website or Blog you must first do research about the market you are targeting. You should then go to some of the websites like Buzzsumo, Social Animal etc. and type your keyword to find the most liked articles on different social media channels.
  2. Choose the right social media channel. You can find a list of social media channels with details here. Before opting for a social media channel, I would suggest you do some research about your customers on basis of age, location, gender, income, education etc. I would suggest you read this article “9 Steps to Make a Simple Marketing Plan”. You can create LinkedIn/Facebook group for sharing your content and add related audience in it.
  3. Use image and video where ever applicable in your post. If your article has numbers or demographics then you may also use infographs. There are more chances of getting leads/hits if you use image based contents. Some of the tools which you can use for developing graphics are Picmonkey, Canva, Indesign by adobe etc.
  4. Make your content mobile friendly. There are approximately 2 billion people in the world using smartphones. Hence it is very important that your website and content is mobile friendly.
  5. Make your content creative and simple. Keep the title simple and strong. You can analyze the strength of your content title by using headline-analyzer.
  6. Retarget your audience through posts and ads. It will help in bringing familiarity for your brand in front of the viewer/audience. Don’t worry if there is no purchase even after the second campaign, it will bring long-term benefit.
  7. Search engine and Social signaling are very interconnected and directly proportional. More is your content sharing, better is your search engine rank SERP. Hence the more interactive is your content, the better chance of it getting shared on social media. Finally helping your google rank to improve.
  8. Publish your content in niche blogs. Instead of getting magazine’s cover story, I would suggest you to find 3–5 good blogs targeting your market. Contact the editor of the blog and tell him how your content or product can help his audience. Find related blogs here BOTW, EatonWeb
  9. Get endorsed by influencers in your market. It will help you to build your brand. You can use following tools for find related influencers Follower monk, Little bird




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Asif Razzaq is a seasoned digital marketing specialist and digital health expert with robust industry experience and an enviable portfolio in Business Development, Digital Marketing, Market Research and Animation. An astute entrepreneur, Asif has distinguished himself as a startup management professional by successfully growing startups from launch phase into profitable businesses. This has earned him awards including, the SGPGI NCBL Young Biotechnology Entrepreneurs Award. Asif also has verifiable proficiency in Turnaround management and Bottom-line performance; he has helped organizations achieve increased revenues through aggressive marketing and management initiatives. He has also worked extensively with USA’s leading medical device and biotech organizations like Bioviva, MedTech Catalyst, HealthConnexions and Epinex Diagnostics. Asif Razzaq is Google AdWords Mobile and Search Engine certified. He is also Inbound certified from Hubspot. He holds a degree in Biotechnology from India, a Graduate Certificate in Bio Science Management from Keck Graduate Institute, California, a Certificate in Design Thinking for Business Innovation from The University of Virginia Darden School of Business and, a Certificate Training on Financial Modeling from Stanford University. Asif is invested in helping businesses achieve turnaround through aggressive digital marketing growth strategies and digital health initiatives. He hopes to become one of America’s most renowned digital marketing consultants in a few years. He currently lives in California USA but provides specialized consulting services to businesses across the United States on demand.


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